Jr. Account Director/Sr. Account Supervisor【グローバルブランド担当：保険会社、等】

TBWA\HAKUHODOは、博報堂、TBWAワールドワイドのジョイントベンチャーとして設立された総合広告会社です。博報堂のフィロソフィーである「生活者発想」「パートナー主義」と、TBWAがグローバル市場で駆使してきた「DISRUPTION(R)」メソッドを中心とした独自のノウハウを融合させて、クライアントのビジネスの成長に貢献します。そして、その先に目指すのは「社会に意味のある変化をもたらすこと」であり、これこそが私たちの存在意義です。

Position:
Senior Account Supervisor / Junior Account Director

About the role:

The account person is responsible for the day-to-day management of a global brand account, working on brand marketing communication as a brand agency such as Brand Communication Strategy, Brand ads film/TVC, social management, digital comms and other activations.

We are looking for someone with a hustler spirit who is ready, working closely with the Group Account Director, to step up as a leader and integrator across the various elements of the account.

The Account person plays an important role in attaining the following:

1.     Build strong relationships with the external client brand team, marketing directors/project managers, as well as with key internal stakeholders to deliver solutions for their business and branding opportunities.

2.     Quality control and project management of all creative work that assigned to the agency.

3.     Manage strategy and creative development process

Key aspects of the role:

·       Management and development of day to day and key client relationships

·       Partnering and managing teams to develop the brand strategies for the brand and produce creative assets, plus exploring opportunities for other scopes.

·       Quality control and improvement of the output of the group in the creation of brand strategy and creative output that reflects local consumer insights.

·       Understanding the recommendations are grounded in consumer insights and that these insights should lead to communications recommendations, not just traditional media plans.

Key Skills Required:

·       Ability to lead and oversee several projects at once.

·       Ability to provide a holistic point of view across all media touchpoints.

·       Ability to act as a strategic partner not only to the client, but also to the internal strategic planning and creative teams.

·       Ability to manage tight timelines, but also to be able to know when to push back if requests are simply not achievable.

·       Be confident to present at large meetings/conferences in an articulate and clear manner.

·       Effective ownership of the relationships with day to day and senior clients and other agencies.

·       Effective management of creative & strategy team.

·       Business poise and earns confidence of external and internal stakeholders.

·       Professional working fluency in Japanese. Good English proficiency, written, verbal, and comprehension

·       Creatively minded.

Key Responsibilities:

1.     Client relationship management

·       Day to day account management leadership of the global accounts.

·       Be regarded as the Account Director or Supervisor for all brand marketing activities including strategy/creative/media requirements.

2.     Strategic creative development

·       Involvement in development of insights & creative communications solutions.

·       Basic knowledge of qualitative and quantitative research to manage the process of the brand proposition, creative development, post-campaign tracking study, U&A study

·       Contribution and leadership of planning workshops & ideas generation sessions.

3.     Account and Project leadership and management

·       Lead the implementational strategy and creative development process.

·       Day to day management of all partners/vendors to ensure the brief is delivered within appropriate criteria (budget, timeline).

·       Motivate Account team to create innovative and accurate plans based on agreed strategic direction.

·       Supervision of the collation of competitive data in agreed formats required.

4.     Drive Productivity

·        Maximize productivity by effectively managing workload and client expectations

·        Manage timelines to ensure plans and reporting requirements are delivered on time.

5.     Managing your team and the specialist relationships

·       Internal

-         Report to Group Account Director who leads account team

-         Managing your direct reports, Account Executives or other Account person, and clear and accurate briefing of them.

·       External

-         Build effective working relationships with production companies and casting agencies. media companies etc.

6.     Protecting our high standards

·       Ensure that any work that leaves the agency is of the highest standard

·       Be part of producing ideas that inspire, motivate, engage, and create commercial action

·       Be part of producing award-winning work

7.  Integration

·       Think like a solutions provider

·       Ensure you encourage the use of other agency services

Experience required:

·       University degree, 4+ years of marketing industry experience, creative development and project management, team management

·       Good understanding of creative production fundamentals and strategic planning skills, knowledge of media platforms

·       Strong client-facing communication and presentation skills

·       Understanding of Japanese ways of working

Attributes:

·       Passionate, with strong opinions about communications

·       Positive, proactive energy to engage in finding best outcomes

·       Genuine excitement to create better work

·       Hunter mentality to find new ways to grow business

·       An instinctive desire to exceed expectations (client and management) and deliver innovative strategies.

·       Ability to build strong relationships with colleagues, clients, network partners and external agencies.

·       Can demonstrate strong organizational skills and attention to detail.

·       Ability to multi-task, change priorities quickly and work effectively under pressure.

·       Ability to work with and integrate cultural diversity.