Merchandise Planning Director (hololive production)

会社概要

カバー株式会社は、世界最大級のVTuber事務所「ホロライブプロダクション」の運営をはじめ、世界で通用する新しいバーチャルタレントの文化の創出やメタバース事業を展開する次世代のITエンターテインメント企業です。

当社が運営するVTuber事務所「ホロライブプロダクション」は、日本の他にも、インドネシアや北米に複数のバーチャルタレントが所属しており、様々なコンテンツをグローバルに配信しています。

Company Overview

COVER Corporation is a next-generation IT entertainment company that operates one of the world's largest companies that supports VTubers, hololive production. We are at the forefront of creating a new culture of virtual talents that resonates globally and expanding into the metaverse business.

hololive production hosts numerous virtual talents not only from Japan but also from elsewhere such as Indonesia and North America. We deliver a wide variety of content on a global scale.

Key Responsibilities

■Before Applying
Applicants must meet the following requirements:
・Able to commute to the office in Tokyo.
・Able to submit application documents in both English and Japanese.
※This position requires Japanese language proficiency, and interviews will be conducted primarily in Japanese.
※Applications from overseas are welcome, and visa support is available.

■Summary
As a Merchandise Planning Director at the VTuber agency hololive production, you will be responsible for conceptualizing and delivering tangible items that embody the appeal of our VTubers. This role is key to creating non-streaming touchpoints with fans, thereby contributing to the further growth and expansion of our talents' popularity!

■Work Details
・New merchandise planning and production for our VTuber talents.
・Collaborative merchandise creation with our VTuber talents (bringing to life the talents' desires to create specific goods).
・As our agency includes English-speaking talents, this role also requires the ability to communicate effectively in English.

Production of Talent Merchandise, including items for commemorative occasions such as talent birthdays.
You will work in close communication with the talents, consulting with them to determine the best merchandise to realize their ideas and goals.
A key appeal of this role is the opportunity to handle a wide range of products, including non-standard and custom goods.

■Specifically, this includes:
Planning and proposing character merchandise aimed at core fans.
End-to-end project management from talent interviews/briefing, planning proposal, production, and sales through to delivery.
Negotiation and coordination with merchandise manufacturers.

■Related Links
「体験を届けることがゴール」カバー商品企画本部長が語る、推し活文化を豊かにするグッズ開発
オフィシャルショップ

Required Skills

・At least three years of experience at a Japanese company.
・Excellent communication and active listening skills.
・Japanese language proficiency sufficient for effective business communication.
・Knowledge and understanding of character and VTuber culture or business.

Desirable Skills

・Experience in the entertainment industry.
・Practical experience in character merchandise development or product planning.

Organizational Structure

Product Planning Department consists of two main planning teams: the "Influencer Division" and the "Intellectual Property Strategy Division."
The Influencer Division, which is the team currently hiring, is responsible for talent merchandise production. Within this department, roles are divided into two functions:
・”Front”Team: This team serves as the planning coordinator, liaising directly with the talents themselves, talent managers, and various internal departments.
・”Middle” Team: This team coordinates with external manufacturers to manage the actual production and logistics of the merchandise.

The division is a small organization of approximately 10 people.

We are currently hiring for a Front Team position that communicates directly with English-speaking talents.

Rewarding Aspects of this Role

・The joy of seeing talents and fans happy with the results.
When a talent says, "I always wanted to create this kind of merchandise!" and you see fans posting their received items on social media with expressions of joy, it makes all your hard work feel worthwhile.

・The opportunity to create unique and elaborate merchandise.
The ideas from our diverse and creative talents often result in truly unique goods. Being involved in the production of these highly original and complex items is a major highlight of this job.

Ideal Candidate Profile

・Ability to empathize with our company's MISSION and VALUES.
・A passion for entertainment and the ability to conceive projects that will delight users.
・A commitment to teamwork and collaboration.
・A proactive and challenging spirit for tackling new domains and learning new skills.