Manager - EM&D Community Strategy

会社概要

エスティ ローダー カンパニーズは約150のロケーションで製品を販売しています。 アジア太平洋地域、ヨーロッパ・中東・アフリカ地域、米州地域と、主要3地域に分けて、事業を展開しています。 各地域は1社以上の関連会社で構成され、今日、50を超えるロケーションに関連会社があります。

エスティ ローダー カンパニーズの日本法人（ELCジャパン合同会社）は日本屈指のプレステージビューティ企業で、エスティ ローダー カンパニーズの海外拠点の中でも長い歴史を紡いでいます。 日本での第1号店は1968年、東京の日本橋高島屋本店にオープンしました。

日本のオペレーション

東京都千代田区に移転した本社では、コーポレートおよびブランドチームが働いています。 仕切りのないオープンスペースで洗練されたインテリアデザインと皇居の素晴らしい景色が一望できるこのオフィスは、調和があり、コラボレーションを促す造りとなっています。

日本の研究開発・技術革新拠点も、丸の内本社の隣接するビルに移転しました。 ガレージにヒントを得たレイアウトは相乗効果を高め、「日本、およびその他アジア太平洋諸国で違いがわかる消費者にお喜びいただける製品を作る」という使命の実現をサポートしています。

また、茨城県下妻に工場およびエンジニア・イノベーション・センターを設けました。ELCにとって最先端の施設となり、高品質な製品を生み出し、アジア太平洋地域の消費者に、より一層近い場所での流通を可能にする取り組みです。消費者からの需要は高く、将来的にも大きなビジネスの成長を見込んでいます。

At ELC we are seeking an experienced social media expert to join our Enterprise Marketing & Data team as Menager – Community Strategy.
The ideal candidate is a passionate, creative, and analytical individual who has a keen eye for details, able to analyze and interpret data and trends to drive actionable insights; to manage and grow our online community for multiple ELC brands across various social media platforms.
This manager role will play a crucial role in enhancing brand awareness, engaging with our audience, and fostering a positive and interactive online community, through optimizing our social media strategy and improving our online presence.

Responsibilities:
Community Management:
• Community Build: Actively build a community of key opinion leaders, editors and creators for all ELC brands across various social media channels.
• Community Engagement: Monitor and actively engage with the community across various social media channels. Foster a positive and supportive online environment by responding to comments, messages, and mentions promptly.
Encourage user-generated content and community participation.
• Analytics and Reporting: Utilize social media analytics tools to track and analyze key performance indicators (KPIs). Generate regular reports on social media performance, community engagement, and audience insights. Use data to make informed decisions and optimize social media strategies.
• Campaign Management: Develop consistent and scalable ways to brief the community about our campaigns in a way the make the community speak as one voice. Plan and execute social media campaigns, contests, and initiatives to increase brand awareness and community participation. Monitor and report on the effectiveness of campaigns, adjusting strategies as needed.
• Collaboration: Collaborate with internal teams to stay informed about company updates, product launches, and events. Work closely with influencers, partners, and brand advocates to amplify the brand's reach.

Analytics and development:
• Social Media Monitoring and Analysis: Monitor social media platforms for brand mentions, industry trends, and relevant conversations. Conduct in-depth analysis of social media data to identify key trends insights and opportunities.
• Contents Development: Collaborate with Community Manager, Creative Strategist and ELC Brands at the creation of organic contents.
• Performance Reporting: Generate regular reports on social media performance, highlighting key metrics and trends. Provide actionable recommendations based on data analysis to improve social media engagement and reach.
• Competitor Analysis: Stay informed about industry trends and competitor activities on social media. Conduct competitive analysis to identify areas for improvement and innovation.
• Campaign Evaluation: Collaborate with the marketing team to optimize strategies based on campaign results.
• Audience Insights: Develop a deep understanding of our target audience through social media data. Provide recommendations to tailor content and engagement strategies to resonate with the target audience.

Qualifications & Skills Required:
-          Proven experience as a Social Media Analyst or in a similar analytical role.
-          Strong analytical skills
-          Familiarity with social media platforms and trends.
-          Excellent language skills in Japanese and English, written and verbal.
-          Proficient in using social media analytics tools.
-          Data analysis and interpretation.
-          Strong attention to detail.
-          Excellent communication and presentation skills.
-          Ability to work collaboratively in a fast-paced environment.
-          Prefer Bachelor's (or above) degree in Marketing, Communications, Data Science, or a related field.