TR - Education Executive, Travel Retail

会社概要

エスティ ローダー カンパニーズは約150のロケーションで製品を販売しています。 アジア太平洋地域、ヨーロッパ・中東・アフリカ地域、米州地域と、主要3地域に分けて、事業を展開しています。 各地域は1社以上の関連会社で構成され、今日、50を超えるロケーションに関連会社があります。

エスティ ローダー カンパニーズの日本法人（ELCジャパン合同会社）は日本屈指のプレステージビューティ企業で、エスティ ローダー カンパニーズの海外拠点の中でも長い歴史を紡いでいます。 日本での第1号店は1968年、東京の日本橋高島屋本店にオープンしました。

日本のオペレーション

東京都千代田区に移転した本社では、コーポレートおよびブランドチームが働いています。 仕切りのないオープンスペースで洗練されたインテリアデザインと皇居の素晴らしい景色が一望できるこのオフィスは、調和があり、コラボレーションを促す造りとなっています。

日本の研究開発・技術革新拠点も、丸の内本社の隣接するビルに移転しました。 ガレージにヒントを得たレイアウトは相乗効果を高め、「日本、およびその他アジア太平洋諸国で違いがわかる消費者にお喜びいただける製品を作る」という使命の実現をサポートしています。

また、茨城県下妻に工場およびエンジニア・イノベーション・センターを設けました。ELCにとって最先端の施設となり、高品質な製品を生み出し、アジア太平洋地域の消費者に、より一層近い場所での流通を可能にする取り組みです。消費者からの需要は高く、将来的にも大きなビジネスの成長を見込んでいます。

PRIMARY FUNCTION

The primary role of an Education Executive is responsible for implementing Brands’
Education Strategy and Guidelines and align it with Travel Retail APAC overall strategy to
the entire Japan and Mid-Pacific region. Education Executive will partner closely with all
division stake holders in the Brand to develop effective training for all the Beauty Advisors
and Generic Staff across the designated region. Education Executive has to ensure relevant
content are customize and adapt diversified training in both digital and field guide to her/him
team members. Education Executive should be competent to develop retail dynamic
alongside with team and ensure sales excellence.

RESPONSIBILITIES

1) Training Development and Execution
• Plan and execute seasonal seminars to support new launches and all education
programs according to individual market launch strategy in order to ensure both
Beauty Advisors and promoters are equipped to achieve their sales objectives
• The prospective Education Executive will train in line with Travel Retail APAC
education strategies, calendar, programs and materials provide by Global Education
and Regional Education Director
• Work closely with local sales team to support the development of Beauty Advisors,
plan and organised post follow-up training to strengthen training content
• Educate Beauty Advisors and Generic Staff of product knowledge and selling
strategies to enable them to consistently achieve an Estee Lauder High-Touch
experience
• Adapt seminar strategy to custom-fit needs of each Travel Retail market / retailer and
level of audience to ensure immediate translation of learning and provide feedback
on market needs to Regional Education Director
2) Coaching and Talent Development
• Act as a role model, set the example and provide directions, support and develop
Beauty Advisors to ensure that they have the skills required to successfully achieve
brand’s KPIs.
• Coach and motivate Beauty Advisors based on individual talent and skill to drive
sales objectives and brand equity in Travel Retail environment
• Maintain high grooming standards and in-store sales & services behaviours to ensure
consistency in the customer experience through the execution of the Service
Excellence.
• In partnership with sales partners, assess (or appraise) Beauty Advisors skills and
identify developmental needs for the market
• Communicate with sales partner / retailer to ensure consistent in-store message;
develop, execute and follow up on focus-door action plans i.e. pre, during and post–
visit
• Motivate Beauty Advisors to achieve certification from Estee Lauder (My Estee
Lauder Expert) online learning program.
• Work alongside with Beauty Advisors to identify and address individual training
opportunities.
3) Sales Performance & Productivity
• Achieve all KPI’s on overall retail growth and increase in AUS/IPT as outlined by
Area Sales Manager/Regional Education Director.
• Execute personalized Service mindset according to the Estee Lauder’s service
guidelines as directed by Regional Education Director.
• Provide coaching and feedback to Beauty Advisors and ensure high efficiency in the
field.
4) Collaboration and Partnership
• The role requires the candidate to partner with all brand division to achieve brand
objectives and engage team members to align with brand strategy.
• Strengthen one team spirit and partner with retailer to support training program from
the brand.
• Play a key role in coordinating and collaborating with Japan affiliate on consolidated
tasks such as translations, adaptation and delivery of education materials (incl.
customization), launch of education programs etc.
• Align and engage team members to achieve brand objectives
5) Program administration and logistic management
• Perform fundamental education administration to all training matters, organizing
workshop and conferences that impact Beauty Advisors across the regions
• Support digital learning and perform supporting training logistic and administrative
duties that involve 3rd party vendor
• Manage Travel & Entertainment and Training budget
• Ensure Field Staff are adequately supplied with uniforms
• Generate reports to reflect market status and provide education feedback
• To be involved in the planning and execution of the annual Education Meeting and
Retention program which aims to boost Beauty Advisors’ morale and motivation
• To leverage event to provide clear communication on the brand direction and vision
• Collate education related reports for Global accountability to Regional Education Director

REQUIREMENTS

• University degree holder preferred
• Background in Cosmetic, Beauty, Personal Care, Luxury Goods with a preference in
Travel Retail fast moving consumer goods
• 3+ years related experience in luxury Beauty Brand experience – Skincare, Makeup,
Fragrance
• Excellent communication skills in English (both oral & written). And the ability to
support translation
• Strong preference for prior experience in Japan education training
• Strong in presentation and people skills
• Excellent verbal and written communication skills, both in person and virtually
• Strong in social media influencing on Brand Essence and strong in digital capability
• Ability to be flexible and grow and change with the role
• Enthusiastic team-player with high-level of emotional intelligence
• Ability to be flexible and grow and change with the role
• Passion for multi-national environments and multi-cultural consumers
• Proactive, high energy self-starter and able to motivate team members
• Passionate and influential
• Willing to travel (60%) and able to handle a hectic work travel schedul