Grow GLOBIS’ brand overseas by planning and creating integrated paid digital promotions, from ideation to implementation, optimization and iteration.
業務内容/Job Details
関わるサービス/Services Offered by this department
Branding & Marketing Communication (BMC)
B2C marketing, brand strategy, and public relations for GLOBIS products and services.
業務詳細/Job Responsibilities
The Global Ads Team is looking for a proactive digital media planner to support our paid advertising initiatives.
As a pivotal team in overseas expansion, we are tasked with showcasing the value of GLOBIS’ various B2C services and products. We are looking for someone who can closely work with other multinational team members and stakeholders inside and outside GLOBIS to plan, execute, analyze, and continuously improve our paid promotions strategy.
Responsibilities include:
- Support the planning, execution, and optimization of our paid promotions for both the domestic (Japan) and overseas markets
- Plan, develop and implement the paid media strategy, including Google, Meta, LinkedIn, Outbrain, other native advertisements, etc.
- Create and implement a media plan covering different geographic regions to achieve business objectives within the allocated budget
- Determine the appropriate media channels and the most suitable digital media mix
- Ensure all media campaigns are executed in a timely manner
- Collaborate on and create engaging multimedia ad assets and copy with high-conversions
- Collaborate with influencers and external marketing agencies
- Analyze campaign metrics, prepare performance reports, and provide recommendations
- Create and monitor reports and dashboards to analyze and evaluate the performance of past and ongoing paid promotions
- Proofreading and checking all digital content before releasing
- Coordinate cross-departmentally to deliver fully integrated campaigns
- Monitor new developments in the digital marketing space, particularly paid promotions and identify new digital opportunities
- Administrative work (processing invoices etc.)
部門紹介/Department Introduction
Branding & Marketing Communication
The Branding & Marketing Communication - Global department is in responsible for all B2C marketing and branding of the GLOBIS Group. This includes overseeing the promotion of our free online publication, GLOBIS Insights, the business e-learning platform, GLOBIS Unlimited, and the GLOBIS University MBA programs which encompass the nano-MBA, Pre-MBA, Full-time MBA, Part-time MBA & Online MBA.
The Global Ads team is responsible for B2C facing paid promotions in English and Japanese.
応募資格/Qualifications
必須要件/Required
- Native English speaker (or equivalent) with strong writing skills
- JLPT N3 or higher proficiency in both written and spoken Japanese
*The following tests will be accepted as a substitute for the Japanese Language Proficiency Test (JLPT) https://globis.box.com/v/japanesetest - 4+ years of professional experience as a digital media planner or digital marketing specialist with in-depth knowledge of paid search, display advertising, SEO, and social media advertising
- Hands-on experience with campaign management, ad platforms, and other ad-serving technology, including Google Analytics, Meta, LinkedIn, Google, Outbrain, Yahoo, etc.
- Experience with search engine optimization, lead generation, and data analysis through reports and dashboards (e.g., Looker Studio, Salesforce Reports, Windsor, etc.)
- Proven experience in managing and delivering multiple projects with quality output on a rolling basis, demonstrating strong time management, communication, and organizational skills
- Analytical thinking, problem-solving abilities, and attention to detail
- Team player with excellent interpersonal skills to foster strong relationships with colleagues and other stakeholders (GLOBIS community, agencies, etc.)
- Ability to work proactively and adapt in a dynamic environment prone to change
- A creative mindset, sense of humor, and positive outlook
- Have a strong interest in GLOBIS business and GLOBIS WAY
歓迎要件/Preferred
- Bachelor’s degree in communications, marketing, or a related field
- Proficient in video and image editing using Adobe programs or similar software
- Knowledgeable in SEO best practices, landing page optimization, email marketing
- Familiarity with Salesforce, Pardot and other marketing automation tools such as Zapier, Hubspot, etc.
- Experience in project management and vendor management
- Familiarity with Google and Microsoft application suites
| 職種 / 募集ポジション | 《Tokyo》Digital Media Planner (Expert) |
|---|---|
| 雇用形態 | 正社員 |
| 契約期間 | Full time employee/Permanent |
| 給与 |
|
| 勤務地 | |
| 勤務時間 | Flexible Working Hours with no core time 1 hour break |
| 休日 | Sundays, national holidays (together with the immediately following Monday if a national holiday falls on a Sunday), Saturdays, any other dates designated by the company (none at this time) |
| 福利厚生 | ・Commutation expenses covered ・Retirement age: 60 ・Stock-holding system |
| 加入保険 | Health insurance, employment insurance, workers accident compensation insurance, pension |
| 受動喫煙対策 | No smoking indoors in principle |
| 給与備考/Salary Notes | ・Annual salary revision in July ・Profit-sharing (per company rules and regulations) ・The annual salary is inclusive of premium wages for 45 hours of overtime work and for 10 hours of nighttime work. |
| 勤務地／Workplace | (Initial Assignment) Tokyo (Scope of Variation) Headquarters and all domestic and international offices designated by the company (including locations for remote work implementation), and in the event of future secondments, all offices designated by the secondment destination *The assignment of work locations and placements is determined based on considerations such as career and skill development, individual circumstances, and optimal distribution aligned with the company's business expansion. |
| Holidays/休日 | ・20 paid holidays per year. The paid holidays in the first year will be calculated on a pro-rata basis from the start date. ・Annual holidays: New Year’s period (ex. Dec 29-Jan 4), marriage leave, condolence leave, natural disaster leave, maternity leave, sabbatical (after 5 and 10 consecutive years with the company) |
| 教育制度及び資格補助／Self-development benefits | ・GLOBIS MBA partial subsidy* ・Self-development subsidy (max 200,000 JPY/year) ・Support for attending training courses required for work (all expenses covered by the company at the discretion of the department head) *Employees are requested to repay the above-mentioned subsidy/support in case they: -Do not complete the program, or -Leave GLOBIS during program enrollment or within two years of program completion. |
| 配属先組織構成／Department/Team | Department: Branding & Marketing Communication - Global Team: Ads Team The Branding & Marketing Communication (BMC) Department has close to 50 members, with teams divided between Japan (domestic) and Global divisions. The BMC Global division consist of 12 members from various countries. The Branding Communication - Global team is a part of the BMC Global division. In this role, you will collaborate closely with a diverse and enthusiastic team of 3 members, including one digital marketing specialist, one marketing automation specialist, and a team leader. |
| 将来のキャリアイメージ／Career Trajectory | Successful candidates are self-motivated, highly communicative, organized, and eager to apply their existing skills while developing new ones. In this small team, you will hold a key creative role, requiring both reliability and adaptability. This opportunity is ideal for a creative-minded individual looking to enhance their skills and engage audiences through paid promotions, contributing to positive societal change. |
| 1日のスケジュール（例）／Typical Workday | GLOBIS employees have flexible working hours and are allowed to work remotely. Staff are encouraged to commute to the office 3 days a week. Typical working hours are 9:30 am - 6:00 pm, with a 1-hour lunch break and weekends (Sat, Sun.) off. Seminars, webinars, international interviews, conferences, etc., sometimes take place in the evening (7:00 pm - 9:00 pm) or on weekends/holidays, so starting hours are adjusted accordingly when attendance is required. |
| 平均残業時間／Approx. Overtime Work | Avg. 10-20 hours per month, with a maximum allowance of 45 hours per month |
| リモートワーク／Remote Work | GLOBIS actively embraces new ways of working as a 21st-century leader. Leveraging cutting-edge technology, we proactively incorporate online and remote work while placing a strong emphasis on creating real "spaces" that foster positive communities, company culture, and relationships. We generally recommend coming to the office three days or more a week, but policies may vary based on the characteristics of each department and team. Please note that the above is subject to change based on the societal landscape. |
| Company-wide Retreat (Residential Training) | The initiative involves discussions in an environment removed from daily business operations, focusing on: - Understanding the GLOBIS Way - Management retreat (making company-wide goals personal) - Cross-departmental communication and team building *This is conducted annually over a period of one night and two days. *Additionally, there is a "Department Retreat" conducted within individual departments with similar objectives. |
| 試用期間／Probation | 3 months With the aim of adapting to the organization and building relationships with colleagues, it is recommended to be present in the office daily during the onboarding period (the first three months of employment). |
| 学歴／Educational Background | Junior College, University graduate or Graduate school graduate |
| エキスパート職の職掌要件／Requirements for the Expert | Executes designated operations by demonstrating highly specialized skills with respect to specific operations that are important to the company. For more details, please visit: https://recruiting.globis.co.jp/environment/growthsupport/ |
| 選考フロー／Interview Process | ・If available, kindly provide samples (images of ads or links of social media ad accounts you’ve handled) of your previous work in your CV CV Submission/Screening →1st interview with HR → 2nd interview with Team Member →Final interview with Director of Department *Depending on the selection process, there may be another interview with HR Director after the department director’s interview. ・Applicants will be asked to submit an essay in English following their first interview. (Theme: What would you like to do or achieve at GLOBIS?) ・Candidates who do not meet the Japanese-Language Proficiency Test requirements may be required to take an online test arranged by GLOBIS during the screening process. ・ For non-Japanese nationality holders, please tell us the status of your residence (Engineer/Specialist in Humanities/International Services (ESI), etc.) and its expiry date. |
| 採用人数／Headcount | 1 person |
| 会社名 | 株式会社グロービス |
|---|---|
| 代表者 | 堀 義人 |
| 設立 | 1992年8月（株式会社グロービス） 1996年12月（グロービス・キャピタル・パートナーズ株式会社） 2007年12月（学校法人グロービス経営大学院） |
| 従業員数（連結） | 806名（2023年3月31日時点） |
| グロービス採用サイト | https://recruiting.globis.co.jp/ グロービスの"今"や"リアル"発信する場『GLOBIS HUB』 https://recruiting.globis.co.jp/weblog/ |
| 事業内容 | 「経営に関するヒト・カネ・チエの生態系を創り、社会の創造と変革を行う。」というビジョンのもと、経営大学院の運営や法人事業による人材育成・組織開発の推進、ベンチャー企業への投資など幅広い事業を行うグロービス。近年は「テクノベート時代の世界No.1 MBAへ」を目標に掲げ、EdTechを活用したプロダクト開発などにも力を入れています。 グロービス経営大学院 https://globis.co.jp/services/mba-programs/ 企業内研修 https://globis.co.jp/services/corporate-training/ スクール型研修 https://globis.co.jp/services/classroom-training/ 能力測定テスト GMAP https://globis.co.jp/services/gmap/ GLOBIS 学び放題 https://globis.co.jp/services/elearning/ 出版・発信 https://globis.co.jp/services/publications/ ベンチャーキャピタル https://globis.co.jp/services/venture-capital/ 一般社団法人G1 https://g1.org/ 一般社団法人KIBOW https://kibowproject.jp/ 茨城ロボッツ https://www.ibarakirobots.win/ |