●Company：  Shiseido Co., Ltd.
●Department： Integrated Marketing & Communication Department, Cle de Peau Beaute Global Brand Unit
●Type of Job： Staff
●Report to ： Group Manager
●Contract Type： Permanent

Organization / Mission

Department Mission : Contribute to enhancing brand value and business growth by communicating a unique brand story and providing brand experience to customers around the world

Group Mission : To develop communication that create mid- to long-term brand value. Work to raise brand awareness, strengthen brand image and gain trust and empathy, engagement towards among our target audience

• Create brand/product communication strategy
• Create seasonal product communication plan, assets (Communication Guideline, KOL Guideline, Social Media Contents, Social Media Calendar, Press kits, Local event support assets,etc) in collaboration with PR team and marketing group
• Plan and excute brands global event/influencer trip
• Elevate brand luxury communication and experience through guideline, asset creation
• Lead brands philanthropy initiatives in collaboration with marketing team and external stakeholders
• Lead Sustainability communication, and other brand communication in collaboration with marketing team, product team and other related stakeholders
• Monitor and analyze social media/PR results reports with PDCA cycle to optimization and efficiency in contents performance

Key Responsibilities

• Support senior members in planning global influencer marketing strategies and overall social media strategies
• Lead the execution of global influencer experiences and programs in cooperation with agencies, identify new influencer partnerships, create briefs for content creation, send products, and build relationships
• Create influencer/KOL guidelines for the launch of major seasonal products
• Support the planning and execution of global events, particularly those related to influencer experiences
• Lead the planning of global social media accounts (TikTok/Instagram) in collaboration with relevant departments based on the strategy
• Develop social dedicated assets in cooperation with agencies and team members
• Work with the internal members to create briefs for the in-house creative team and provide social content assets
• Manage community with agency support, enhance consumer engagement, and expand the fan base on major platforms like TikTok and Instagram
• Lead the region in appropriately managing influencer activities and social media activities, or provide necessary support
• Collaborate with the related team to support crisis management and risk mitigation
• Work with the PR team to amplify key messages on social media platforms, support live social media coverage of high-profile events, and provide behind-the-scenes content
• Track metrics performance against performance goals using analytical tools
• Compile and report monthly competitive tracking reports and semi-annual KPI reports
• Plan and execute paid social campaigns in collaboration with agency

Requirements

• More than 5 years in Social Media, Influencer Marketing, Marketing Communication area
• Experience in planning/creating communication assets (contents) for brand/product promotion
• Experience in leading influencer experience/program including events
• Deep understanding in media landscape, interest in social media platform (Instagram, TikTok, X, Facebook, LINE etc)
• Business level fluency of English and Japanese in verbal and written communications
• Project lead experience
• Detail oriented and organized, commitment to goal.
• Team collaboration
• Proficient in computer skills such as Microsoft Office (Word, PowerPoint, Excel)

Requirements (TRUST 8)

THINK BIG
BE ACCOUNTABLE
COLLABORATE

*Please visit the following website to learn more about our "TRUST 8" working principles.
https://corp.shiseido.com/en/company/philosophy/

Preferred Qualification

• Experience in luxury beauty skincare brand Social Media, Influencer Marketing, Communication, especially in HQ function
• Experience in supervising team members
• Experience in supporting/leading global influencer event. (guests from worldwide, location outside Japan etc)
• Agency management experience
• Bachelor’ degree in communications, marketing or related field
• Adobe Photoshop skills

Message (About the Role)

• Able to work in dynamic environment to lead the global Social Media/Influencer Marketing strategy & execution, including PR/Event planing, PR assets creation etc, and contribute to enhancing brand value.
• Able to gain experience in mid-term brand equity building from Social Media Communication and influencer marketing perspective
• Able to work with diverse background people, collaborating with regions, creative team, research center, and external partners.
• Able to plan a global communciation activation from scratch, as a HQ function.

【JP】Clé de Peau Beauté | ブランド | 資生堂 企業情報
【EN】Clé de Peau Beauté | BRANDS | Shiseido Company