Marketing Manager, SHISEIDO Global Brand Unit

●Company：  Shiseido Co., Ltd.
●Location : Shiodome office
●Department： SHISEIDO Global Brand Unit, MKT & Consumer Experience Development Department
●Type of Job： Staff / Manager
●Report to ： Group Manager
●Contract Type： Permanent

Overview

Founded in 1872 in Ginza, Tokyo, SHISEIDO has been shaping the future of beauty through the fusion of art and science for over 150 years. Today, with a presence in 88 countries and regions, we continue to evolve as a global prestige beauty company originating from Japan.

We are seeking a passionate and strategic marketer who leads franchise (product) development, particularly in the Brand Shiseido products. This role is central to defining mid-term strategies, innovation roadmaps, and business targets while driving impactful global communication. You will play a key role in shaping SHISEIDO’s future by creating meaningful value for consumers worldwide.

Role and Responsibility

• Lead and manage core franchises(Products)
• Translate brand statements and mid-term product strategies into clear project objectives, scopes, and KPIs, and initiate project kick-offs.
• Collaborate closely with Product Development teams to create innovative new value and oversee communication development that resonates with consumers.
• Develop Integrated Marketing Communication(IMC) strategies and lead asset creation in partnership with external agencies.
• Act as a project leader, providing coaching and mentoring to junior team members while driving team performance.
• Ensure accountability and alignment across global and regional stakeholders throughout project execution.

Basic Requirement

• Proven experience in marketing and communication development as a project leader, including IMC development and asset creation with agencies.
• Strong logical and strategic thinking capabilities.
• High-level analytical and problem-solving skills.
• Bilingual proficiency in Japanese and English (both verbal and written), with the ability to engage, influence, and drive diverse stakeholders.
• Experience coaching and mentoring junior team members as a senior or core team contributor.
• High agility and flexibility in a fast-changing, global business environment.

Preferred Requirement

• Experience as a Brand Holder within a global brand organization.
• Strong passion for and knowledge of prestige skincare and/or makeup categories.

Position Attractiveness

• Be at the heart of value creation for a global prestige brand originating from Japan.
• Work in a highly diverse and international environment alongside Brand Holders, Regional HQ teams, and global partners.
• Build a strong foundation in prestige skincare and brand marketing, learning from one of the world’s most respected beauty companies.
• Experience the unique satisfaction of seeing the communications and assets you develop executed across markets worldwide.

《Brand Information》
SHISEIDO | BRANDS | Shiseido Company
SHISEIDO | ブランド | 資生堂 企業情報