Marketer, PR & Influencer Marketing

Overview

Shape the Future of Beauty Influence on a Global Stage.
With a legacy spanning over 100 years, Shiseido is a pioneer in the beauty industry, constantly evolving to move beyond limits. In this role, you will act as the architect of brand influence, turning narratives into global conversations.By merging Science, Beauty, and Art, you will build powerful relationships with A-list celebrities and top-tier KOLs to drive high-quality Earned Media and create unforgettable brand experiences that resonate with consumers worldwide.

Role and Responsibility

As a core member of the PR & Influencer Marketing team, you will lead high-level strategy to hands-on execution and performance analysis.

1. Strategic Planning & Execution

• Develop and implement comprehensive seeding strategies across the influencer spectrum (Nano to Mega/A-list).

• Lead the PR & Influencer IMC (Integrated Marketing Communication) plan, ensuring a seamless POE (Paid/Owned/Earned) framework in collaboration with Marketing and VMD.
  Establish global guidelines, "how-to" playbooks, and best practices for influencer engagement.

1. KOL & Relationship Management

• Identify the right KOLs (the "WHO") that align with brand pillars to ensure authentic storytelling.
• Serve as the primary Point of Contact (POC) for Brand Ambassadors, A-list celebrities, and "Friends of the House."
• Oversee end-to-end cooperation for VIP activities, including logistics, gifting, high-profile dinners, and red-carpet events.

1. Event & Experience Integration

• Collaborate with VMD to drive brand desirability through pop-up stores and podium unit experiences.
• Create comprehensive briefs for "Reattainment" and consumer events that bridge the gap between PR exposure and live consumer experiences.
• Liaise with Regional Headquarters (RHQ) to ensure global consistency and local impact.

1. Reporting & Performance

• Measure and analyze social/PR impact using metrics such as Earned Media Value (EMV), sentiment, and reach.
• Develop post-mortem reports to evaluate campaign effectiveness and provide "START/STOP/CONTINUE" strategic recommendations.
• Monitor industry trends and competitor activities to keep the brand at the forefront of the luxury beauty market.

Basic Requirement

• Years of Experience: Minimum of 7+ years of professional experience in PR & Influencer Marketing.
• Industry Experience: Proven experience in PR & Influencer Marketing strategy within the Beauty, Luxury, or FMCG industries..
• Digital Fluency: Deep understanding of the influencer landscape and seeding mechanics across platforms (Instagram, TikTok, etc.).
• Strategic Planning: Ability to design POE frameworks and translate brand strategy into actionable, high-impact PR briefs.
• Global Collaboration: Experience working within multicultural teams and coordinating effectively with global stakeholders/RHQs.
• Language: Fluent in English and Japanese (Professional working proficiency).

Preferred Requirement

• A deep affinity for beauty and luxury branding.
• Proactive problem-solver with excellent negotiation and diplomacy skills.
• A logical and strategic thinker capable of balancing creative vision with measurable ROI.
• Exceptional communication skills to build long-term relationships with stakeholders and celebrities.

Position Attractiveness

• Global Impact: Join a world-renowned Japanese company and lead campaigns that influence consumers on a global scale.
• Elite Networking: Work directly with world-class celebrities and creators to co-create the future of the brand.
• Creative Freedom: Take a storied heritage and reinvent it for the modern age, turning brand narratives into cultural moments.
• Professional Growth: Enhance your expertise in integrated marketing by collaborating with diverse specialists in Marketing, VMD, and Digital.