Brand Marketing Manager/Staff, Shiseido Global Brand Unit, Make-up category

Overview

Founded in 1872 in Japan, Shiseido Group is within the leading cosmetics companies in the world and aims to inspire a life of beauty and culture. 
Shiseido Global Brand Unit operates Brand SHISEIDO ,which has the biggest business size in the company and is distributed to 90 markets. The mission of the Marketing department is to create brand desirability and strengthen brand equity.

This positon owns brand marketing responsibility for make-up products, key actions include having a deep understanding of market trends and consumer insights, communicating unique value to our consumers through innovative, inspiring campaigns and staying relevant, and driving market leadership while strengthening brand equity.

Role and Responsibility

• Develop the Make up midterm strategy, innovation roadmap, and business targets under the brand's midterm strategy.
• Support the GM and VP in defining and implementing the make up strategy, including the development of a 3-year strategy for Make up.
• Lead project kick-offs and communication development. Based on the brand and franchise midterm strategy, kick-off and lead projects by determining project objectives and KPIs.
• Lead the development of the entire IMC (Integrated Marketing Communication) of the projects in charge, including creative work such as asset creation with agencies, to enhance brand personality and desirability.
• Closely collaborate with the Consumer Experience Group, Creative Department, and Product Development Department to develop an inclusive and cohesive consumer experience.
• Hold responsibility for leading projects as well as team coaching and mentoring as a core and senior member of the team (depending on the grade level).

Basic Requirement

• Experience working in a global organization or an organization that communicates globally.
• At least 8 years of experience in product marketing, developing franchise/product strategies and IMC - including asset creation with agencies, for MAKE UP products or franchises 
• Business-level English skills required (TOEIC score of more than 800).
• Excellent communication skills and a collaboration mindset.
• Curious to learn and challenge oneself in a fast-paced environment.
• Convincing and persuasive presentation skills in a multicultural environment.
• Analytical and problem-solving skills with great attention to detail.
• Ability to coach and mentor junior team members as a senior member of the team (depending on grade level).
• Big passion for make up.

Preferred Requirement

• Experience in the prestige skincare industry.
• Experience in Head Quarters.

Position Attractiveness

• Value creation from Japan to the World: Work at the headquarters and be at the core of creating values for a global brand originating from Japan.
• Diversity and inclusion: A dynamic work environment where you will enjoy working with members who possess various values and cultures.
• Creative & Strategic Balance: In Make up marketing, your creative sense is just as important as your strategic and logical thinking.
• Global Impact: Feel the joy and satisfaction of seeing the communication you developed being executed worldwide.