PR/Marketing Specialist to expand the reach of our Ad Fraud Prevention SaaS in the domestic market.

Role Overview
We're looking for a PR/Marketing Specialist to plan and execute public relations and marketing initiatives aimed at increasing awareness and generating leads for Spider Labs' ad fraud prevention tool, "Spider AF," within the domestic market.

Responsibilities
- Marketing initiatives: Manage ad operations, website improvements, and other marketing efforts.
- PR strategy: Plan and execute PR strategies for our products, including media selection and tie-up planning.
- Press releases: Plan, create, distribute press releases, and manage media relations.
- Content planning: Develop content such as case studies, whitepapers, and seminar materials.
- Marketing direction: Oversee and manage the progress of various marketing initiatives.
- Performance review: Conduct KPI-based reviews and propose improvement measures.
Offline initiatives: Plan and operate offline events like exhibitions and seminars.

Required Qualifications
- 3+ years of practical experience in PR and marketing.
- Experience in creating and distributing press releases and managing media relations.
- A strong sense of commitment and responsibility towards promoting our products.
- Excellent communication skills to seamlessly collaborate with internal and external stakeholders.
- Strong project management skills to manage multiple tasks concurrently.

Preferred Qualifications
- PR/Marketing experience in a startup or growth-phase company.
- Marketing knowledge in the SaaS, advertising, or IT industry.
- General knowledge of web advertising.
- Skills in writing/editing or experience directing content creation.
- Experience in risk management and response from a PR perspective.
- Experience in lead generation and analysis using web advertising and MA tools.

Desired Candidate Profile
We are looking for someone who:
- Can formulate strategies based on hypotheses, independently execute and improve initiatives.
- Values the significance of using technology to address societal challenges.
- Resonates with a flat, flexible team culture and can collaborate effectively.
- Finds fulfillment in articulating and disseminating our company's message and story.

 
Why Join Us? (Job Satisfaction & Appeal)
- Contribute to societal well-being by working on ad fraud prevention, a critical social issue, and promoting the health of businesses and the industry.
- Hold a position where PR and marketing initiatives directly impact management and business growth.
- Work with a lean, expert team, enjoying significant autonomy from strategy to execution.
- Grow alongside the product by collaborating with diverse departments.
- Experience the growth phase of our product in real-time, achieving tangible results.

Acquired Skills & Experience
- Practical PR/Marketing skills for a B2B SaaS product that addresses the societal issue of ad fraud.
- Experience in the PDCA cycle (planning, execution, checking, acting) for initiatives during a product's growth phase.
- Experience building media networks and contributing to business strategy from a PR perspective.
- Cross-functional project management skills and the ability to coordinate with internal and external stakeholders.
- Planning and communication skills to bring your ideas to life in a lean environment.

Tools & Environment
- Communication Tools: Slack, Notion,, Google Workspace, etc.
- Marketing Tools: HubSpot, GA4, Looker Studio, Ahrefs, Webflow, etc.