Senior Account Executive【外資系大手テックカンパニー担当】

TBWA\Media Arts Lab is the global network dedicated to Apple advertising.

The agency was founded on the core premise of “media ideas, artfully told” and was born out of a desire for a confidential, bespoke advertising network focused solely on creating iconic work for our only client.

Today, our relationship with Apple is approaching 40 years old and Media Arts Lab now has six hub offices around the world managing advertising in 20+ markets.

Purpose of the role

The Senior Account Executive will;

• Work independently and as part of our overall team.
• Help manage the day-to-day operational execution of all projects across designated pods and on going projects.
• Liaise with the TBWA\HAKUHODO’s operations and finance teams to ensure the smooth running of the Media Arts Lab office.
• Help facilitate the strategic and creative development, while ensuring flawless execution. 

Key responsibilities

Definition of 3 types of work

• Localization : Adaptation of global creative to address legal, comprehension, and/or cultural issues; meant to ensure all ideas can run globally.
• Amplification : Global creative platform adapted to address a local business problem or opportunity.
• Origination : Bespoke local campaign to address a local business problem or opportunity.

Localization

• Drive adaptation process, work on global and regional briefs as required.
• Be point of contact to LA team.
• Be responsible for quality control.
• Maintain campaign schedules for specific region.
• Work with planning to provide Japan specific strategy, with understanding of Japan culture and consumer’s insight/behavior.
• Ensure localized creative matches campaign strategy.
• Be responsible for updating the budget status.
• Control production estimates by working closely with production departments.
• Build a strong relationship with partnering agency (OMD HAKUHODO) and local clients.

Ampfilication/Origination

• Be responsible for quality control.
• Always be vigilant for business opportunities. 
• Work with planning to provide brief and strategy for Japan.
• Control production estimates and process by working closely with production departments.
• Support in developing of local campaign with other departments.
• Maintain campaign schedules for the project.
• Build a strong relationship with local clients.

Client Liaison

• Build a strong relationship with the local client and become a thought leadership.
• Demonstrate a full understanding of the client’s business in Japan,
• Japanese consumer’s insight and behavior, and business objectives with a view to strategically identifying opportunities to extend existing global campaigns on a local market basis.

LA Liaison
Maintain close communication and collaborate with account executives and project managers in LA providing project status updates, flagging issues and potential solutions as well as ensuring local market opportunities, insights, context and culture are well represented. Ensure that important updates from LA are disseminated as necessary throughout the Tokyo office.

General
Undertake ad-hoc duties / project work, on a permanent or temporary basis, as directed, that may sit outside of the ‘key responsibilities’ detailed above but that is broadly and reasonably in-keeping with the remit of the Account Executive role.

What will success in this role look like?

• Having a great relationship with the client.
• Delivering successfully all the projects.
• Having a clear understanding of all the projects (process, challenges and opportunities), regarding production and media.
• Consistently working to improve the process flow of all projects in search of ever greater efficiency.
• Being like an engine to drive everyday process of all projects, other department colleagues and local clients to successfully launch the campaigns.

The Person

• Japanese native with strong English skills.
• Understanding of advertising media in Japan.
• Strong organizationals skills.
• Resourcefulness and problem-solving abilities.
• Proactive attitude and a team player is a must.
• Ability to work well on multiple projects.
• Understanding of essentials to social currency, namely music, youth and technology.
• Experience in advertising or marketing, international experience preferred.
• Excellent written and oral communication skills.

Position: Account Executive, TBWA Media Arts Lab
Location: Tokyo 
Reporting to: Account Supervisor