～プライム市場上場の電子部品メーカー/世界初『フェライトコア』を製品化し現在、「自動車」「ICT」「産業機器・エネルギー」の3つの成長市場で拡大・海外売上高比率約90％のグローバルカンパニー～

仕事内容

■Summary:
As the Director of Marketing, you will be responsible for developing and delivering highly differentiated and compelling messaging for TDK SensEI. You will have the opportunity to define and drive the marketing strategy for TDK SensEI Japan. You will oversee launch activities for new products and services, build programs to drive awareness and engagement, and accelerate pipeline acquisition for the Japanese market. This role will report direct to the GM of TDK SensEI Japan with oversight from the VP, Global Head of Marketing. Ideal candidates possess proven work experience across all key marketing functions, including product marketing, brand awareness, content creation, and demand generation.

■Key Responsibilities:
•Operate effectively at both strategic and tactical levels: Design and execute marketing, advertising, Go-to-Market (GTM), and new product launch strategies that align with global objectives, support Japan's business goals, and drive new customer acquisition.
•Develop and deliver messaging and positioning strategies targeted at both customers and sales teams.
•Manage end-to-end execution of marketing campaigns including detailed campaign plans, creative briefs, digital strategies, goals, messaging, adoption, distribution channels, and schedules
•Plan and execute physical and digital events
•Consistently provide thought leadership to cross functional teams through campaign execution process
•Leverage market and competitive research in partnership with the Global Marketing Center of Excellence to identify market trends and opportunities
•Establish and manage marketing performance metrics and KPIs to evaluate campaign effectiveness, with a focus on cost per customer acquisition and other relevant indicators.
•Maintain uniform messaging across all marketing channels to ensure consistency.
•Collaborate seamlessly with teams across engineering, product, sales, and business development in both Japan and the Global organization to achieve shared business objectives.
*The responsibilities may be subject to change within the scope of duties defined by the company.

■Why TDK SensEI?:
At TDK SensEI, we’re shaping the future of edge AI and advanced monitoring technologies. You’ll be part of an innovative, collaborative team dedicated to driving industry transformation through cutting-edge solutions. If you’re passionate about writing and technology and want to make an impact in the tech space, we’d love to hear from you!

応募資格/応募要件

■Requirements & Qualifications:
•Bilingual: Japanese & English
•BA/BS or equivalent experience
•10+ years of B2B Enterprise SaaS and/or AI/ML marketing experience
•Expertise in all major marketing functional areas to include product marketing, PR, brand awareness, events, content creation (digital, traditional, sales enablement), and demand generation (inbound and outbound)
•Analytics: understanding of how to use data and metrics to drive improvements
•Building, executing and scaling cross-functional marketing programs
•Experience leading go-to-market (GTM) for consumer software and/or hardware product and service launches
•Experience in using marketing management and design software.
•An effective communicator with elite presentation skills
•Travel as required

■Preferred:
•Experience with and understanding of AI and ML
•AI, ML, and/or SaaS enterprise experience within TDK SensEI’s target industries: Smart Manufacturing, Smart Energy, Smart Buildings
•Prior management experience