ユニリーバ・ジャパンは1964年に世界最大級の消費財メーカー、ユニリーバの日本法人として設立されました。以来50年以上、日本の消費者の皆さまにラックス、ダヴ、クリアー、アックス、ドメストなどのブランドをお届けしています。
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Business Context
Unilever’s Beauty & Wellbeing (B&W) represents a fast paced high transformation/high growth Beauty challenger Business Group (BG), with a stratified strategy that aims to selectively win and lead market share and market development by specific portfolios, country, segments and channels – some local to a specific country, and some globally scaled.
We recognise that our future and growth can only be spearheaded and led outside-in, bringing the future forward, authentically Consumer first all the way. Our strategy aims to both drive higher performance and competitive market share in existing cores of portfolios, markets, channels and segments, as well as transform our business to reshape and lead Beauty market and marketing to an advantage right to win, behind a formidable set of consumer loved brands. Premiumisation and channel shifts in sales and media are not just a strategic endeavour, they are reason to exist desirably in a Beauty and Health industry.
Our Insights’ mission is to objectively and independently lead the business, brands and marketing into transformation for competitive growth. In B&W Insights we are ‘consultants’ in showing the business where & how to win, or internal ‘service’ or ‘business partnering’ provider. We are an agnostic and sled accountable team of business leaders who are expert in the field of brand& channel building insights, foresight, culture and measurement. And this role significantly contributes to delivering the BG’s mission through and in Japan.
Role
The main purpose of this role to drive consumer-focused insights for strategic planning and flawless end-to end- execution in social media and sales channels marketing and commerce across touchpoints, together with Line manager – Japan B&W CMI lead. With specific OKRs of the role would be discussed and decided based on biz agenda and personal goal, this role would require both brand design and demand creation responsibility and skills -
(i) Brand design and deployment for Lux hair care and strengthen its position in market.
(ii) Insights-led content design and measurement for brand world building in media and commerce
(iii) Market development in deployment of innovations and existing core businesses into growth hacking multi-year growth,
(iv) Support global brand design teams in executing and transforming local research with relevance
Key Responsibility
Insights, foresights and measurement and demand creation for B&W with primary focus on Lux Hair in Japan -
Support Line Manager in leading the design, innovation and deployment insights of Lux hair.
▪Drive brand specific insights in new developments, execution and measurement of unbeatable brand superiority and brand experience cross promotion, place and pricing – cross B&W brands with Lux Hair as focus.
▪Drive social brand experience insights and measures improvements in upstream and downstream brand content insights cross media and sales channels
▪Drive social communities insights, through expertise in influencer marketing, earned & paid content media, and insights communities management.
You would need to -
▪Hold a strong passion for the digital world/ are digital native, digital marketing best practices and its implications for brands/businesses from digital content to influencer marketing to eComm innovation
▪Drive future facing Innovation
▪Independently briefing, managing, and landing innovation and communication projects with the guidance from LM.
▪Staying abreast with consumer trends
▪Leveraging multi data sources to drive holistic & deep insights, and able to bring things together to land clear story that ultimately drives business action
▪An intimate understanding of business performance, priorities and cross functional needs
▪With logistic skill in managing project network and budgets
▪Managing relationships across other CMI teams, agency partners, CTI, cross functional teams
| 職種 / 募集ポジション | <正社員> Consumer & Market Insights(CMI) Assistant Manager – Japan B&W |
|---|---|
| 雇用形態 | 正社員 |
| 給与 |
|
| 勤務地 | ■WAA(Work from Anywhere, Anytime)は適応ポジション WAAとは... https://www.unilever.co.jp/sustainability/be-yourself/waa/ 上司に申請すれば、理由を問わず、会社以外の場所（自宅、カフェ、図書館など）でも勤務可能 |
| 勤務時間 | ■WAA(Work from Anywhere, Anytime)は適応ポジション 平日の5時～22時の間で自由に勤務時間や休憩時間を決められます 期間や日数の制限はありません |
| 休日 | ■休日：完全週休2日（土日祝）、年末年始 ■有給休暇10日～20日/年（入社初年は入社月に応じて付与） Well-being休暇3日/年 私傷病休暇、介護休暇、ボランティア休暇、不妊治療休暇 休日日数123日 |
| 福利厚生 | 通勤手当 確定拠出企業年金・確定給付企業年金 労災特別補償 団体保険等 自社製品割引制度 自社株購入プログラム ベネフィットステーション・カフェテリアプラン 育児時短勤務 キャリアブレイク 副業可能 |
| 加入保険 | 健康保険、雇用保険、労災保険、厚生年金 |
| Required professional skills and experience | ▪3+ years of experience in marketing or market research driving holistic category/brand growth. ▪Experience in both innovation and communication development. ▪Understand qualitative & quantitative research techniques, with experience in-market data analysis. ▪Good engagement, presentation, and communication skills. ▪Professional Working Proficiency of Japanese+English – both oral and written. |
| 選考プロセス | 面接2-3回程度 リファレンスチェック ▼ 内定／入社 ※選考は全てリモートを予定 |
| 会社名 | ユニリーバ・ジャパン・ホールディングス合同会社 |
|---|---|
| 代表者 | ■ユニリーバ・ジャパン・カスタマーマーケティング株式会社 代表取締役 エド・ブリオラ ■ユニリーバ・ジャパン株式会社 代表取締役 宇山 和樹 ■ユニリーバ・ジャパン・ホールディングス合同会社 代表職務執行者 松井 さやか |
| 本社所在地 | 〒153-8578 東京都目黒区上目黒2-1-1中目黒GTタワー |
| 従業員数 | 約400名（2025年7月現在、グループ会社含む） |
| グループ会社、事業所 | ■ユニリーバ・ジャパン・カスタマーマーケティング株式会社 主な事業: パーソナルケア、ホームケアのマーケティングおよび製品開発、営業、受注管理などのカスタマーサービス ■ユニリーバ・ジャパン株式会社 主な事業 : パーソナルケア、ホームケアの製品製造、品質管理および品質保証、技術サービス、購買・物流および製品供給計画に関するグループ内サービスの提供 ■ユニリーバ・ジャパン・ホールディングス合同会社 主な事業: 持株会社の経営管理・管理部門業務サービス ■事業所 <ユニリーバ> 主な事業所:本社（東京）、ユニリーバ・ジャパン開発センター（神奈川）、相模原工場、営業所（全国6拠点） |