Department/Location

IP Operation Department in the UK - Hybrid (Home-working and Office. The office location will likely be either in London or near Reading.)

Reports to:

Go Suzuki, Head of IP Operation Department

Summary

We are looking for a highly organized and innovative Event Planning Executive.
The Executive will lead and take ownership of the events programme in its entirety. The events are intended to create engaging and immersive experiences for the profiled audiences.

The successful candidate will be responsible for planning, coordinating, and executing both in-person and virtual events that leverage our online Talents' and make visible the associated merchandise related to each Talent character.

This role requires a blend of event management skills, negotiation, creativity, and technical expertise to deliver mem-orable virtual and physical events that attract and resonate with the audience.

Evaluation of the events and reporting on success metrics to the senior team will be essential to facilitate the growth of the events programme.

【Related News】
Brave group Continues Success Streak With New Dedicated Recruiting Site ~Includes 11 Affiliated Companies With A 242% Increase In Group Employment From Last Year~  
https://bravegroup.co.jp/en/news/2910/

Brave group VTuber Behind Story #1
https://www.youtube.com/watch?v=QyUDSsOlJyw

RESPONSIBILITIES:

Essential
• Establish a marketing promotion strategy (mainly events) for Globies' (VTuber platform).
• Plan and design effective promotion measures.
• Negotiate, make proposals, and manage the progress of events with advertising agencies and production companies, etc.
• Manage and attend the events.
• Analyze the outcome of the events and promotional activities and propose improvements.
• Continually be attentive as to how to improve processes and dialogue with Talents.
• Collaborate with colleagues in BGE and Brave group in Tokyo.
Preferable

Event Planning and Coordination:
• Develop and execute detailed plans for digital and physical events including timelines, budgets, and resource allocation.
• Coordinate with internal teams and external vendors to ensure all aspects of the event are seamlessly integrated.
• Attend offline events and conventions including designing, setting-up and manning the stands. This responsibility will include liaising and negotiating with vendors with regard to budgets. Managing the construction of the booth, the schedules and associated promotions of our presence and activities.
• Taking responsibility to ensure all necessary resources are aligned and coordinated.
• Liaise with marketing regarding online "event promotion pages" for each event campaign.
• Intimately understand the Globie characters and the Talent associated with the character.
• Create the event campaign for each Character by working with the individual Talents' and the Talent Manager. The events must be coordinated so that interaction with the Talent is maximised.
• Ensure the scheduled events are backed up with the supporting technical requirements with contingency's and on brand by liaising with the marketing department.
• Ensure the themed programmes across the year are successfully streamed and that there is opportunity to promote merchandise.
•Create the overall event plan to include each Globie online Talent and the physical events at NCN London and Japan Expo.

Creative Concept Development:
• Design innovative event concepts that utilize avatars to enhance audience engagement and interaction.
• Work closely with the creative and marketing teams to develop themes, visuals, and promotional materials for events.
• Collaboration with the marketing department to promote the events.
• Collaborate with the merchandise executive to coordinate and blend in the merchandise offer and success.

Technical Implementation:
• Oversee the technical setup and execution of virtual events, ensuring all avatar-related technologies function smoothly.
• Collaborate with IT and software development teams to troubleshoot any technical issues that arise during events.

Audience Engagement:
• Develop strategies to maximize audience participation and engagement during events, using avatars to facilitate interaction.
• Implement interactive elements such as Q&A sessions, polls, and live chats to enhance the virtual event experience

Marketing and Promotion:
• Work with the Marketing department to create and implement marketing plans to promote the offer at, and during events across various channels, including social media, email, and web and physical events.
• Work with the marketing department to be able to monitor and analyze the data of effectiveness of promotional campaigns to determine reach, and engagement.

Vendor and Stakeholder Management:
• Liaise with vendors, sponsors, and partners to secure necessary services and support for events.
• Maintain strong relationships with key stakeholders to ensure successful event outcomes.

Post-Event Analysis:
• Conduct post-event evaluations to gather feedback and measure success against objectives.
• Prepare detailed reports on event performance and provide recommendations for future improvements.

Budget Management:
1. Take overall responsibility for estimating the budget per event, obtaining approval and ensuring budgets are achieved.
2. Develop and manage event budgets, ensuring all expenses are tracked and kept within approved limits.
3. Identify cost-saving opportunities without compromising event quality.

PERSONAL SPECIFICATION

Education:

Bachelor’s degree in Event Management, Marketing, Business Administration, or a related field.
• Experience with digital marketing and social media promotion.
• Knowledge of 3D modeling and animation tools (e.g., Blender, Unity).
• Familiarity with user experience (UX) and user interface (UI) design principles.

Essential

Experience:
• Minimum of 3-5 years of experience in event planning, with a focus on Expo, virtual or hybrid events.

Qualities and Attitude
• Attention to detail
• Creative thinking and problem-solving abilities. 

Desirable

Experience with online avatars, gaming environments, or virtual reality platforms is highly desirable.
• Be able to create marketing proposals, associated documents and presentations for events and analysis of each event.
• Be able to direct the production of content and the associated designs.

Qualities and Attitude
• Ability to work under pressure and meet tight deadlines.

Product Knowledge
• Online Avatars
• Promotion of talent 

COMPETENCIES

・Business/Native level English 
・Experience in directing, planning and producing programs and distributed content, including character IP and talent 
・Experience in analysing analytics and trends. 
・Experience in using YouTube, TikTok, or other social platforms for promotion. 
・Experience promoting of games, music, and manga content