PR Manager

Position objective

In this position you will work to develop and maximize brand and product PR strategy in alignment with brand ambitions and brand key messages to develop awareness, increase Domino's desirability, recruit new consumers and reinforce the loyalty of existing ones.  

to ensure all of our team members and external stakeholders understand the Domino’s mission, values, and purpose, and ensure consistency of our brand and messaging across all touch points with key messages articulated and delivered in a timely manner. 

Main Responsibilities

1) Plan, develop and implement PR strategies, working closely with key stakeholders such as the marketing team, operations team, and franchise partners.

2) Organize events including press conferences, launch events and press events.

3) Monitor and issue periodic reports on media coverage of Japan business and the industry to enable management to make informed business decisions.

4) Develop and execute media messages and managing the PR aspect of a potential issue/crisis situation.


5) Effectively manage the PR function and operation which includes PR agency management, 2 x PR specialist direct reports, and control the PR spend to annual budget.

Duties

PR/Events

• Propose creative and ambitious events aligned with Domino’s values, ensure messages are conveyed in a consistent and compelling way so as to develop brand awareness and desirability
• Plan and execute effective PR activities defined in the marketing plans, in liaison with Head of Communications.
• Manage PR agency to optimize the influencers, media and consumers experiences while creating a positive and proactive way of working together. 

• Analyze results achieved to optimize future PR/Event activations. 


Media

• Build a strategic media mapping & plan by brand to optimize the quality and quantity of media so as to fit brand development needs. 

• Maximize in quality and in quantity the media results by brand throughout the year: events, new products, key interviews, news, including new media. 

• Integrate with digital communication to ensure perfect alignment with brand messages as well as alignment with brand ambitions. 

• Consumers Communication, Review and Reporting
• Integrate PR to Advertising, Promotion and Digital strategy so as to maximize the impact on consumers and on sales. 

• Prepare and submit PR activity reviews and reports to your manager in a timely manner. 

• Pro-actively propose additional activations to maximize the initial yearly plan. 


Qualifications, Experience Required

• Education: University graduate or higher
• Languages: Japanese native level, English language proficiency required
• Minimum 5 years in similar PR and communications role
• Experience in PR and/or Consumers PR in food & beverage, retail, or FMCG industries highly valued
• Experience in PR event planning/execution

• Excellent written, verbal and visual communication skills
• Experience in content creation

Skills & attributes

• Have mindset of being "Hungry to be Better"
• Understand implications of actions on the business 

• Proven strategic agility 

• Deal with ambiguity 

• Problem solving / be able to generate solutions pro-actively 

• Familiarity with social media platforms
• A self-starter with a can-do, positive attitude
• Ability to prioritize and multi-task
• Ability to manage various stakeholders, including direct reports, and work to tight deadlines