Position Purpose
This role will lead the development and execution of targeted email and app push campaigns, using data-driven insights to personalize experiences and drive customer engagement, loyalty, and retention. With 1000 stores open across Japan, Domino’s is leading the innovation in QSR food category and keeps growing the customer base for Delivery and Carry out. This role requires a deep understanding of customer behavior, a passion for supporting the growth of corporate stores and franchisees, and a commitment to delivering exceptional business performance results and customer experiences.
Major Responsibilities
- Lead the development and execution of targeted email and app push campaigns, using data-driven insights to personalize experiences and increase customer engagement.
- Collaborate with cross-functional teams to create and implement end-to-end customer journeys that deliver a seamless and consistent experience across all touchpoints.
- Analyze customer data to identify trends and insights, and use this information to inform CRM strategies and make data-driven decisions.
- Stay up-to-date on the latest trends and best practices in email and app push marketing, and incorporate this knowledge into our strategies.
- Manage the day-to-day execution of email and app push campaigns, ensuring timely delivery and high-quality execution.
- Monitor and report to core stakeholders on campaign performance, making recommendations for optimization and continuous improvement.
- Plan, manage and report daily on core business metrics and results from CRM channels, including order numbers, sales performance, engagement metrics, and customer satisfaction (such as NPS).
- Manage and update the CRM content calendar in synergy with the Marketing Calendar and core marketing and communications initiatives in Japan.
- Support the creation of automated contents, reports and dashboards to reduce operational costs and minimize the need for manual operations and repetitive tasks.
Required Skills, Certifications
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in CRM, with a focus on email and app push campaigns
- Strong knowledge of CRM technologies, including email and app push platforms, and data analytics tools
- Extensive experience with Swrve or similar app push notification management platforms
- Extensive experience in the management of direct email database marketing, with a focus on nationwide brands
- Deep understanding and knowledge of customer support practices, and experience in managing "sorry" emails, "step" emails, and other customer-focused communications
- Excellent copywriting skills and attention to detail, with the ability to create engaging and impactful email and app push content
- Experience in the retail or restaurant industry is a plus
- Strong project management and organizational skills, with the ability to prioritize and manage multiple tasks simultaneously.
