Grow GLOBIS’ brand overseas by planning and creating integrated campaigns, from ideation to implementation, optimization and iteration.
Job Details
Services Offered by this department
Branding & Marketing Communication (BMC)
B2C marketing, brand strategy, and public relations for GLOBIS products and services.
Job Responsibilities
The Global Brand, Marketing, and Communications team is looking for a proactive Digital Marketing Specialist to support our global marketing initiatives.
As a pivotal team in overseas expansion, we are tasked with showcasing the value of GLOBIS’ various B2C services and products. We are looking for someone who can closely work with other multinational team members and stakeholders inside and outside GLOBIS to plan, execute, analyze, and continuously improve our marketing strategy.
Responsibilities include:
- Develop marketing strategies that align with the organization's business goals
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
- Comprehensive digital promotion management (in Japanese and English) from strategy planning to execution, monitoring, and analysis, and optimization for the Japan market and global market
- Plan, develop and implement the paid media strategy, including Google, Meta, LinkedIn, Outbrain, other native advertisements, etc. Determine the appropriate media channels and the most suitable digital media mix
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Monitor key indicators, analyze campaign metrics, prepare performance reports, identify bottlenecks, and provide recommendations to improve campaign effectiveness
- Support team leaders in the development of overall marketing strategy as a digital promotion professional. Also, propose testing of new ad formats, targeting, etc., and oversee internal and external communications necessary for testing implementation
- Create, maintain, and monitor reports and dashboards to analyze and evaluate the performance of past and ongoing paid promotions by using Looker Studio, GA4, and Excel or Google Sheets, etc.
- Regularly communicate with vendors as well as internal and other external stakeholders, for campaign performance monitoring/optimization and reporting
- Collaborate with influencers, brand ambassadors and external marketing agencies for successful brand awareness and conversion campaigns
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Keep abreast of trends and potential changes in the digital marketing space, identify opportunities for testing, and share knowledge with team members on a regular basis.
- Collaborate on and create engaging multimedia ad assets, including creating engaging banners and videos, writing ad copy that aligns with brand identity
- Ensure all media campaigns are executed in a timely manner
- Proofreading and checking all digital content (in Japanese and English) before releasing
Department Introduction
The Branding & Marketing Communication - Global department is in charge of all B2C marketing and branding of the GLOBIS Group, consisting of our free online publication GLOBIS Insights, business e-learning platform GLOBIS Unlimited, and GLOBIS University MBA programs (nano-MBA, pre-MBA, Full-time MBA, Part-time & Online MBA)
Qualifications
必須要件/Required
- Native Japanese speaker (N1 or equivalent) with strong writing skills in both Japanese and English *The following tests will be accepted as a substitute for the Japanese Language Proficiency Test (JLPT)
https://globis.box.com/v/japanesetest - 2+ years of professional experience as a digital media planner or digital marketing specialist with deep knowledge of paid search, display advertising, SEO, and social media advertising.
- 3+ of practical experience in a company
- Hands-on experience with campaign management, ad platforms and other ad serving technology, including Meta Ads, LinkedIn Ads, Google Ads, Outbrain Ads, Google Analytics, Twitter, Yahoo, etc.
- Experience with search engine optimization, lead generation, and data analysis through reports and dashboards (i.e. Looker Studio, Salesforce Reports, Windsor, etc.)
- Experience managing and delivering multiple projects with quality output on a rolling basis (time management, communication, and organizational skills)
- Experience designing ad banners and writing ad copy in English and Japanese
- Experience with B2C markets in Japan
- Intermediate to advanced Excel skills (Lookups, pivot tables, advanced formulas)
- Knowledge of SEO best practices, UI/UX design, landing page optimization, email marketing
- Have a strong interest in GLOBIS business and GLOBIS WAY
歓迎要件/Preferred
- Bachelor’s degree in communications, marketing, or a related field
- Video and image editing skills (Adobe programs or similar)
- Knowledge of Salesforce, Pardot and other marketing automation tools (Zapier, Hubspot, etc.)
- Project management and vendor management
- Experience running digital advertising for events
- Experience with B2C markets overseas
- Familiarity with project management tools (Notion, etc.)
- Familiarity with communication tools (Slack, etc.)
- Familiarity with Google and Microsoft application suites
| 職種 / 募集ポジション | 《Tokyo》Digital Marketing Specialist_Contract Employee (Expert) |
|---|---|
| 雇用形態 | 契約社員 |
| 給与 |
|
| 勤務地 | |
| Contract Period | Contract Employee ■ Contract Renewal: Possible (based on performance, etc. at the end of the contract) ■ Criteria for Contract Renewal: ・Performance, progress of work, attitude, and skills ・Expected workload after contract completion ・Company's financial status ■ Maximum Renewal Period: Up to 5 years in total *The contract period is one year (renewable annually). |
| Salary Notes | Salary depends on work experience, skills and abilities ・Annual salary revision in July ・The annual salary is inclusive of premium wages for 45 hours of overtime work and for 10 hours of nighttime work. |
| Workplace Notes | (Initial Assignment) Tokyo (Scope of Variation) Headquarters and all domestic and international offices designated by the company (including locations for remote work implementation), and in the event of future secondments, all offices designated by the secondment destination *The assignment of work locations and placements is determined based on considerations such as career and skill development, individual circumstances, and optimal distribution aligned with the company's business expansion. |
| Working hours | Flexible Working Hours (Core Time: none) Standard time (9:30 to 18:00) 1 hour break |
| Holidays | Sundays, national holidays (together with the immediately following Monday if a national holiday falls on a Sunday), Saturdays, any other dates designated by the company (none at this time) ・20 paid holidays per year. The paid holidays in the first year will be calculated on a pro-rata basis from the start date. ・Annual holidays: New Year’s period (ex. Dec 29-Jan 4), marriage leave, condolence leave, natural disaster leave, maternity leave, sabbatical (after 5 and 10 consecutive years with the company) |
| Employee Benefits | Transportation expenses provided (according to company regulations) |
| Insurance Coverage | Health insurance, employment insurance, workers accident compensation insurance, pension |
| Secondhand Smoke Measures | No smoking indoors in principle |
| Self-development benefits | ・GLOBIS MBA partial subsidy*１ ・Self-development subsidy (max 200,000 JPY/year)*２ ・Support for attending training courses required for work (all expenses covered by the company at the discretion of the department head) *１Employees are requested to repay the above-mentioned subsidy/support in case they: -Do not complete the program, or Leave GLOBIS during program enrollment or within two years of program completion. *２Contract employees working more than 30 hours per week. |
| Department/Team | Department: Branding & Marketing Communication - Global Team: Ads Team The Branding & Marketing Communication (BMC) Department has close to 50 members and teams are split along Japan (domestic) and Global divisions. The BMC Global division has 12 members from various countries. |
| Career Trajectory | ・You can acquire basic skills as a consultant such as strategic thinking, advanced problem-solving skills and global project management. ・You can also develop yourself as a professional in organizational change and human capital development. ・You will also have the opportunity to further develop your expertise as a lecturer for business school and corporate training. You may also enhance your expertise in research in the area of business administration or effective learning methods. |
| Typical Workday | Monday: Review ad performance, work on tasks and respond to ad hoc requests Tuesday: Review ad performance, respond to ad hoc requests, 1-on-1, work on tasks, meet with stakeholders Wednesday: Review ad performance, meet with stakeholders, work on tasks and respond to ad hoc requests Thursday: Review ad performance, team meeting, meet with stakeholders Friday: Review ad performance, work on tasks and respond to ad hoc requests |
| Approx. Overtime Work per month | Avg. 10 hours per month |
| Remote Work | GLOBIS actively embraces new ways of working as a 21st-century leader. Leveraging cutting-edge technology, we proactively incorporate online and remote work while placing a strong emphasis on creating real "spaces" that foster positive communities, company culture, and relationships. We generally recommend coming to the office three days or more a week, but policies may vary based on the characteristics of each department and team. Please note that the above is subject to change based on the societal landscape. |
| Company-wide Retreat (Residential Training) | The initiative involves discussions in an environment removed from daily business operations, focusing on: - Understanding the GLOBIS Way - Management retreat (making company-wide goals personal) - Cross-departmental communication and team building *This is conducted annually over a period of one night and two days. *Additionally, there is a "Department Retreat" conducted within individual departments with similar objectives. |
| Probation | 3 months With the aim of adapting to the nature of the work, the organization, and building relationships with colleagues, daily office attendance is the standard during the onboarding period (the first three months of employment). |
| Educational Background | Junior College, University graduate or Graduate school graduate |
| Requirements for the Expert | Executes designated operations by demonstrating highly specialized skills with respect to specific operations that are important to the company. For more details, please visit: https://recruiting.globis.co.jp/environment/growthsupport/ |
| Interview Process | CV Submission/Screening →1st interview with HR → 2nd interview with Manager/Leader of Department →Final interview with Director of Department *We will conduct mainly in Japanese for the initial interview. *Please submit your resume and curriculum vitae both in Japanese and English. *Depending on the selection process, there may be another interview with HR Director after the department director’s interview. *Applicants are required to submit an essay in English (Theme: What do you want to accomplish at GLOBIS?) by the day before the second interview. *Candidates who do not meet the Japanese-Language Proficiency Test requirements may be required to take an online test arranged by GLOBIS during the screening process. https://globis.box.com/v/japanesetest *For non-Japanese nationality holders, please tell us the status of your residence such as Engineer/Specialist in Humanities/International Services (ESI) and its expiry date. |
| Headcount | 1 person |
| 会社名 | 株式会社グロービス |
|---|---|
| 代表者 | 堀 義人 |
| 設立 | 1992年8月（株式会社グロービス） 1996年12月（グロービス・キャピタル・パートナーズ株式会社） 2007年12月（学校法人グロービス経営大学院） |
| 従業員数（連結） | 806名（2023年3月31日時点） |
| グロービス採用サイト | https://recruiting.globis.co.jp/ グロービスの"今"や"リアル"発信する場『GLOBIS HUB』 https://recruiting.globis.co.jp/weblog/ |
| 事業内容 | 「経営に関するヒト・カネ・チエの生態系を創り、社会の創造と変革を行う。」というビジョンのもと、経営大学院の運営や法人事業による人材育成・組織開発の推進、ベンチャー企業への投資など幅広い事業を行うグロービス。近年は「テクノベート時代の世界No.1 MBAへ」を目標に掲げ、EdTechを活用したプロダクト開発などにも力を入れています。 グロービス経営大学院 https://globis.co.jp/services/mba-programs/ 企業内研修 https://globis.co.jp/services/corporate-training/ スクール型研修 https://globis.co.jp/services/classroom-training/ 能力測定テスト GMAP https://globis.co.jp/services/gmap/ GLOBIS 学び放題 https://globis.co.jp/services/elearning/ 出版・発信 https://globis.co.jp/services/publications/ ベンチャーキャピタル https://globis.co.jp/services/venture-capital/ 一般社団法人G1 https://g1.org/ 一般社団法人KIBOW https://kibowproject.jp/ 茨城ロボッツ https://www.ibarakirobots.win/ |