Recruitment details

Hiring Background
Our company operates multiple services for inbound and domestic travelers, including rental WiFi, eSIM, bullet train tickets, airport taxi, and more.

Until now, Marketing’s main role has been to support each business unit with acquisition and ad operations.

Going forward, we want Marketing to evolve into a horizontal organization that drives profit and LTV across services through:

・Profit-based budget optimization using a cross-service dashboard
・CRM to increase repeat usage and cross-sell

Currently, the foundations of our profit dashboard and CRM pilot are being built by an existing team member.
The next step is to hire a dedicated specialist who can take over, improve, and scale these initiatives.

Responsibilities
1. Dashboard / Reporting Operation & Improvement

・Take over and improve the master sheet and profit dashboard (ad spend + revenue + COGS) that a current team member is building.

・Operate and refine Looker Studio reports that visualize:
Marketing investments across all channels (Google Ads, Meta Ads, affiliates, etc.)
Operating profit for each service.
・Standardize and automate weekly and monthly marketing reports.

1. CRM (Email Marketing) Analysis & Expansion
   ・Monitor performance existing email journeys
   ・Analyze open rate, CTR, CVR, unsubscribe rate, and propose improvements.
   ・Calculate additional conversions and incremental revenue / profit driven by CRM emails.
   ・Work with the marketing lead to expand CRM journeys, segments, and content as part of the annual CRM plan for future years.

2. CVR Improvement & Test Analysis Support
   ・Support the design of A/B tests on:
   ・Landing pages
   ・Order forms
   ・Pricing and plan display, etc.

・Analyze test results:
・Which variants improved CVR or CPA, and by how much.
・Translate results into next actions together with PM, Development, and Marketing.

1. Laying the Foundation for Future MMM & AI
   ・Organize data definitions and naming rules (UTM parameters, event names, etc.).
   ・Help build a data structure that supports future:
   ・Marketing Mix Modeling (MMM)
   ・Automated reporting and AI-driven optimization

(Scope of change) All business operations of the Company

Required skills and experience

Required Skills & Experience (Must)
・3–7 years of practical experience in digital marketing, EC or related fields
(either at a product / service company or a digital agency).
・Hands-on experience in at least one of:
Web analytics and reporting (e.g. GA4, Adobe Analytics,, etc.), or
CRM / marketing automation tools (e.g. KARTE, b→dash, Salesforce, HubSpot, etc.)
Tool skills:

Understanding of business and marketing metrics such as:
Revenue, gross profit, operating profit, CPA, ROAS, etc.
Able to discuss profit-based marketing with the manager.
Japanese: Business level (able to communicate smoothly with internal teams such as PM, Dev, CS, and management)
English: Business Level

Preferred Skills & Experience (Nice to Have)
・SQL skills and experience extracting data from BigQuery or similar.
・Experience designing and optimizing email marketing / CRM journeys.

・Experience in:
・Travel, inbound tourism or OTA.

Tools used

Google Analytics 4 (GA4) – tracking and basic analysis
Looker Studio – building and operating dashboards
Excel / Google Sheets – pivot tables, basic formulas, data handling

Ideal Candidate Profile

We are looking for someone who:

・Wants to think about marketing not only in terms of “getting more clicks,” but in terms of profit, LTV, and repeat usage.
・Enjoys building and improving spreadsheets, dashboards, and processes themselves, not just reading others’ reports.
・Can communicate and collaborate with multiple functions:
・Marketing, PM, Development, CS, and management.
・Wants to work in a small, fast-moving team where their numbers are used directly for company-level decision-making.