ユニリーバ・ジャパンは1964年に世界最大級の消費財メーカー、ユニリーバの日本法人として設立されました。以来50年以上、日本の消費者の皆さまにラックス、ダヴ、クリアー、アックス、ドメストなどのブランドをお届けしています。
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About Lux Hair
LUX is a successful No1 Market share brand in Japan hair care market for 8 consecutive years and priority of Unilever Japan
The brand is accelerating growth and premiumization agenda
The Brand is now seeking a strong talent for its Content Assistant Brand Manager position
Job Purpose
▪The Content Assistant Brand Manager supports / co-lead with Brand Manager as the brand custodian: responsible for the equity, growth, and social-first strategy of the assigned brand(s).
▪Together with Brand Manager, the Content Assistant Brand Manager is the driving force behind crafting and executing a holistic brand plan that brings demand creation activities, with a strong emphasis on digital and social-first initiatives.
▪The Content Assistant Brand Manager is responsible for leading social first brand planning, developing and executing marketing strategies, managing all digital, social communication and contents.
▪The Content Assistant Brand Manager is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and execute a social-first approach to consumer engagement.
Main Responsibilities
▪Supports / co-Lead Brand Manager in developing social first marketing plans, ensuring alignment with brand strategy and brand equity.
▪Execute social first marketing plans including media / communication plans in market for their brand driving profitable growth and market share.
▪Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
▪Lead and own the development of best-in-class brand experiences across digital / Social touch points, building brand purpose, driving brand marketing objectives and JTBD.
▪Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.
▪Monitor and review total brand budget and brand management to ensure accurate forecast and actual target for fiscal year.
What you need succeed
Experience
▪Brand Management: Minimum 5 years of experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies and driving business growth.
▪Consumer Goods Expertise: Experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).
▪Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
▪Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
▪Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.
Additional Desirable Experience ▪Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
▪E-commerce Experience: Experience developing and executing e-commerce strategies or D2C strategies, managing online sales channels, and optimising the digital customer experience.
▪Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.
▪Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis. **
| 職種 / 募集ポジション | <正社員> LUX Hair Demand Creation Assistant Brand Manager |
|---|---|
| 雇用形態 | 正社員 |
| 給与 |
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| 勤務地 | ■WAA(Work from Anywhere, Anytime)は適応ポジション WAAとは... https://www.unilever.co.jp/sustainability/be-yourself/waa/ 上司に申請すれば、理由を問わず、会社以外の場所（自宅、カフェ、図書館など）でも勤務可能 |
| 勤務時間 | ■WAA(Work from Anywhere, Anytime)は適応ポジション 平日の5時～22時の間で自由に勤務時間や休憩時間を決められます 期間や日数の制限はありません |
| 休日 | ■休日：完全週休2日（土日祝）、年末年始 ■有給休暇10日～20日/年（入社初年は入社月に応じて付与） Well-being休暇3日/年 私傷病休暇、介護休暇、ボランティア休暇、不妊治療休暇 休日日数123日 |
| 福利厚生 | 通勤手当 確定拠出企業年金・確定給付企業年金 労災特別補償 団体保険等 自社製品割引制度 自社株購入プログラム ベネフィットステーション・カフェテリアプラン 育児時短勤務 キャリアブレイク 副業可能 |
| 加入保険 | 健康保険 雇用保険労 労災保険 厚生年金 |
| Skills we are looking for | Strategic Brand Management: • Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends. • Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints especially social area, ensuring consistency in messaging and brand expression. • Creative thinking & Strong Beauty Sense: Ability to develop desirable packaging, contents for digital / social, with strong beauty sense and excellent briefing skill. • Passion for beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field. • Language: Basic English skill is mandatory, fluent Japanese skill as a must |
| Skills we are looking for2 | Leadership & Collaboration: • Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders. • Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships. Financial & Analytical Acumen: • Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth. • Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights. |
| Skills we are looking for3 | Marketing & Innovation: • Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media. • Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry. |
| Interview process | CV screening+3 interviews (one of them will be business case study) Reference check after final interview |
| 会社名 | ユニリーバ・ジャパン・ホールディングス合同会社 |
|---|---|
| 代表者 | ■ユニリーバ・ジャパン・カスタマーマーケティング株式会社 代表取締役 エド・ブリオラ ■ユニリーバ・ジャパン株式会社 代表取締役 宇山 和樹 ■ユニリーバ・ジャパン・サービス株式会社 代表取締役 エド・ブリオラ ■ユニリーバ・ジャパン・ホールディングス合同会社 代表職務執行者 松井 さやか |
| 本社所在地 | 〒153-8578 東京都目黒区上目黒2-1-1中目黒GTタワー |
| 従業員数 | 約400名（2023年9月現在、グループ会社含む） |
| グループ会社、事業所 | ■ユニリーバ・ジャパン・カスタマーマーケティング株式会社 主な事業: パーソナルケア、ホームケアのマーケティングおよび営業、受注管理などのカスタマーサービス ■ユニリーバ・ジャパン株式会社 主な事業 : パーソナルケア、ホームケアの製品製造、品質管理および品質保証 ■ユニリーバ・ジャパン・サービス株式会社 主な事業 : パーソナルケア、ホームケアの製品開発、技術サービス、購買・物流および製品供給計画に関するグループ内サービスの提供 ■ユニリーバ・ジャパン・ホールディングス合同会社 主な事業: 持株会社の経営管理・管理部門業務サービス ■事業所 <ユニリーバ> 主な事業所:：本社（東京）、ユニリーバ・ジャパン開発センター（神奈川）、相模原工場 |