forestの魅力

1. ミッション・ビジョン

『日本のモノを育み、世界を彩る。』

forestは、日本全国に存在する高品質で持続可能な“良いモノ”を、次世代に繋ぎ、世界中に届けることを目指しています。

日本らしい視点で企画された日常を豊かにする日用品、伝統や技術・地域性に根ざしたプロダクト･･･そうした優れた日本発のブランドをデジタルの力と戦略的経営によって最大化する。

それが私たちの挑戦です。

２．事業概要

forestは、 M&Aを通じて日本全国のモノづくりブランドを承継し、成長を実現するスタートアップ です。
2021年の創業以来、 20件以上のブランド承継や立上げを実施 してきました。

ブランドの“本質的な魅力”を活かしながら、 商品企画・EC運営・物流・マーケティング・顧客対応まで一気通貫の体制で自社事業としてブランドの価値を最大化 する点がforestの強みです。 （この点で、支援者として関与するECコンサル企業や、投資のみ行い短期Exit前提のPEファンドとはビジネスモデルが異なります。）

また、日本の優れた伝統工芸品を海外へ発信する自社運営の越境ECストア「omakase」や、燕三条の金物をUS Amazonを通じて販売するなど、 日本発のモノづくりブランドの海外展開 を積極的に行っています。

３．会社の成長性

・今後ますます拡大する 国内EC市場および越境EC市場（25兆円以上）

・少子高齢化を背景とした事業承継問題、それに対して M&A活性化を推進する日本の経済政策

・生産年齢人口減少により求められる DXや自動化を通じた生産性の向上

上記の日本の構造的な社会課題（メガトレンド）を背景に、forestのモノづくり×EC×M&Aをテーマとしたビジネスモデルに対して今後一層の成長が期待されています。

2024年に 黒字転換を果たし、直近では前年比約2倍の売上成長を達成 しました。

2025年6月にはシリーズBラウンドを行い、 累計総額70億円規模の資金調達を実施済み です。
これにより、越境EC基盤、物流拠点、テクノロジー活用、人材への投資を加速させ、さらに高い成長角度で事業を拡大する計画です。

日本経済新聞社による 「NEXTユニコーン企業」にも選出 されるなど高い成長性を評価いただいており、 １～数年以内のIPOを視野に経営管理体制も強化中 です。

また、主要株主には東京大学エッジキャピタル（UTEC）、住友商事系CVC、NORDSTAR、Headline Asia、DBJキャピタル、ウェルスアセットなど、国内外の投資家が名を連ねています。

４．メンバーとカルチャー

『IQよりEQ---誠実さと正直さを重視し、挑戦を楽しみ、困難に立ち向かう精神を大切にしています』

EC運営会社、D2Cブランド、グローバルメーカー、投資銀行、メガベンチャー、戦略コンサルタントなどの様々なバックグラウンドのメンバーで構成されています。

3つのforest Value（Pioneer Spirit, Grit, Respect All） を大切にしながら、国内外の現場を駆け巡る 泥臭さも厭わないハンズオンなスタイル が特徴です。

ダイバーシティーを重視する文化で、新しいアイデアに対して積極的な文化があります。 東アジア・東南アジア・欧米ルーツのメンバーも多数活躍中！

【弊社についてより詳しく知りたい方へ】

• ぜひ会社紹介資料をご覧ください。ミッション・ビジョンや事業概要、働き方について詳しい情報を掲載しております。
  • https://speakerdeck.com/forest_inc/culture-deck-pilot
• 働く人の雰囲気を知りたい方は、Wantedlyのストーリーをご覧ください。
  • https://www.wantedly.com/companies/forest-inc/stories

About forest

Company Highlights

・Discover and Expand Quality Japanese Brands
We identify and grow excellent Japanese brands, promoting them both domestically and internationally through e-commerce.

・Diverse Product Categories
Our business encompasses overseas sales of various Japanese consumer goods and traditional crafts.

・Early-Stage Startup
Founded three years ago, offering significant opportunities and responsibilities.

Ideal for Those Who:
　- Wish to share Japan's appeal globally
　- Aim to excel in manufacturing
　- Seek to master e-commerce
　- Aspire to advance in investment and management

Growth Potential

・Brand Management
Currently managing over 18 brands, with plans to increase both the scale and pace of acquisitions.

・Funding
Completed Series A funding of approximately ¥2.5 billion in 2023, with total funding exceeding ¥3.8 billion from domestic and international investors.

・Recognition
Featured in Nikkei's NEXT Unicorn Companies 2023.

・IPO Preparation
Actively preparing for an initial public offering with strategic business plans and shareholder structures.

Team and Culture

・Diverse Backgrounds
Our team includes members from e-commerce companies, D2C brands, global manufacturers, investment banks, major ventures, and strategy consulting firms.

・Inclusive Environment
We value diversity, encourage new ideas, and have team members from East Asia, Southeast Asia, and Western countries.

・Wide Age Range
Team members range from early 20s to 50s, with varied educational and professional backgrounds.

Learn More About Us

・Company Introduction
For detailed information on our mission, vision, business overview, and work culture, please refer to our company presentation.

・Team Stories
To get a sense of our team atmosphere, check out our stories on Wantedly.

Job Description

Role Overview

As the primary person responsible for building and operating our in-house EC (Shopify-based), you will handle the following tasks:

・Overseas EC Store Operations:

　- Manage and maintain our Shopify-based EC site.​

　- Handle operations such as product management, customer management, and page management (with support from administrative staff).​

　- Plan and execute customer acquisition strategies in collaboration with the marketing team.​

　- Analyze data using Google Analytics.​

・Support for Domestic Brand EC Operations:

　- Assist in building and operating EC sites for domestic brands.​

Experience with Shopify operations or EC site creation will be beneficial. You will work under the leadership of the overseas business leader.

Qualifications

Essential Attributes

①Alignment with forest's Vision and Values:

・Ability to work effectively in a team.​

・Ownership and proactive problem-solving skills.​

・Enjoyment of the dynamic and fast-paced nature of a rapidly growing startup.​

②Skills:

・Quick response capabilities essential for EC operations.​

・Logical thinking and attention to detail.Ability to work effectively in a team.​

・Ownership and proactive problem-solving skills.​

Enjoyment of the dynamic and fast-paced nature of a rapidly growing startup.​

Skills:

Quick response capabilities essential for EC operations.​

Logical thinking and attention to detail.

Required Skills and Experience

・EC Site Management: Experience in operating in-house EC sites (especially those with Shopify experience are welcome).​
・Language Proficiency: Business-level English (native-level proficiency preferred). Japanese proficiency is not required but considered a plus.

Preferred Skills and Experience

• Practical experience in operating overseas Shopify sites.​
• Experience with Shopify-related apps and systems.​
• Proficiency in creative software (e.g., Illustrator, Photoshop).​
• Experience in web marketing and advertising operations.​
• Knowledge or experience in inventory management and international shipping.​
• Willingness to take on new challenges and continuously grow.

Position Highlights

・Central Role in Realizing forest's Vision: Contribute significantly to our mission of "Coloring the World with Japanese Brands," addressing societal challenges in Japan.​

・Global Experience: Gain experience in global operations, expanding future career opportunities.​

・Growth Opportunities: Work in a rapidly growing venture with substantial funding and M&A activities, offering significant opportunities and responsibilities.​

・This position offers a career path toward becoming a leader in cross-border EC operations or an in-house EC function leader.

Ideal Candidate

・Passionate about in-house EC, D2C, and Shopify.​

・Aspires to become an EC business manager or brand manager.​

・Wants to manage web marketing comprehensively, from customer acquisition to implementation.​

・Has experience in EC or retail (MD, marketing), digital marketing, and is enthusiastic about delivering quality Japanese products to the world.

Employment Details

・Position:
In-House EC (Shopify) Manager | Bringing Japanese Brands and Traditional Crafts to the World

・Employment Type:
Full-time

・Contract Period:
　- 3-month probationary period
　- Fixed overtime system (45 hours/month); overtime exceeding 45 hours will be compensated

・Salary:

　- Annual Salary(Monthly Payment)
　- Basic Salary: 5.0  - 10 million yen
　- Plus: Full transportation expenses provided
　- Salary Increase & Bonus System:
   - Salary Increase: May be revised twice a year.
　- Bonus: For top 20% individual performance, bonus ranges from 1 to 6 times the monthly salary; additional company-wide performance bonus is possible.
　- Stock Options: May be granted twice a year. (Note: The annual salary does not include these bonuses.)

・Location: 150-0041 Tokyo, Shibuya-ku, Jinnan 1-4-9, Teatoru Jinnan Office Building 6F

Working Hours:
　- Flexible working hours (core time 9:30–15:30)
　- Primarily office-based; however, flexible working arrangements are available for caregiving or childcare needs
　- Generally, secondary employment is prohibited
　- Due to time differences in cross-border operations, some evening work may be required

Holidays:
　- Two-day weekends＋Holidays
　- Summer vacation (5 days)
　- Year-end and New Year holidays (December 30–January 3)
Annual holidays exceed 125 days

Benefits:
　- Health checkups
　- Nursing, childcare, and caregiving leave
　- Special leave upon joining (3 days)
　- Free drinks and snacks
　- Skill development support system
　- Internal communication promotion system
　- Bicycle commuting system
　- Relocation assistance for nearby residence
　- Club activity system
　- Cafeteria plan implemented
　- Employee discount for company products

Insurance:
Complete social insurance coverage

Smoking Policy:
No smoking indoors

Company Information

Company Name:
forest Inc.

CEO:
Shingo Yuhara

CEO Profile:
Previously served as a director at a PE-invested retail company for approximately two years—overseeing overall management, restructuring and strengthening the e-commerce business, and expanding brand recognition. Recognizing the high potential of e-commerce, he later founded forest Inc. Prior experience includes roles at CITIC Capital (Private Equity), Morgan Stanley (IBD), and EY ShinNihon LLC (International Division, Certified Public Accountant).

Established:
July 2021

Capital, etc.:
Approximately ¥2.4 billion (as of July 2024)

Shareholders:
Management team, UTEC (The University of Tokyo Edge Capital), NORDSTAR, Headline Asia, DBJ Capital, FFG Venture Business Partners, Sumisho Venture Partners